Fredrik Viljesjö

I help organizations think more freely and work better. As an advisor in agile transformation, as the co-founder of a bookshop specializing in banned literature, and as someone who believes that free thinking is the foundation of all meaningful work.

Fredrik Viljesjö

What drives me has always been the same question: how do we create the conditions for people to think freely, collaborate honestly, and do meaningful work? It sounds grand, but in practice it usually starts small — a team that's stuck, an organization that's lost its direction, or a book that challenges the way we see the world.

Professionally, I've spent more than fifteen years advising and coaching large Nordic organizations. I'm the co-founder of We Are Movement, one of the leading firms in the Nordics for agile transformation, SAFe training, and Lean advisory. My work is rarely about implementing frameworks for the sake of frameworks — it's about understanding what prevents an organization from delivering value, and then systematically removing those obstacles. I've worked on everything from DevOps in heavy enterprise environments to helping product development organizations shorten their time to market.

Alongside my consulting work, I'm the co-founder of Banned Books & Co, a bookshop in Knivsta, Sweden, that specializes in literature that has been censored, banned, or challenged throughout history. This isn't a side project — it's an extension of the same conviction. If you genuinely believe that organizations should get better at thinking and collaborating, then you also have to care about the societal questions surrounding freedom of expression, education, and the right to be challenged by uncomfortable ideas.

The connection between these two worlds isn't obvious to everyone, but to me it's essential. What makes a team truly high-performing isn't processes and tools — it's a culture that allows openness, questioning, and intellectual honesty. The same principles that make a bookshop full of banned books feel like one of the most important places in a small town.

Want to talk about agile transformation, books, or something else entirely? Get in touch.